GENERAL INFORMATION COLLECTION AND USE
Our primary goal in collecting personal and campaign activity information is to provide you and your organization with a customized experience that tailors to your business needs. In addition, we may use such information . Specifically, and without limitation, we may use your personal and campaign activity information:
(a) to better understand, on an aggregate basis, how our products and services are used, to gauge traffic usage patterns and determine what types of content and services are most valued by users of our products and services;
(b) to verify access rights to content, services or software; (c) to provide you with information about our products, services, news and events through a Site or e-mail; (d) to provide you with personalized analysis based on your and your organization’s specific requests; and (e) to better analyze your organization’s campaign success.
PERSONALLY IDENTIFIABLE INFORMATION
When you choose to become a client of Brandscopic and therefore a member of one or more Sites, you provide us account information that may include, without limitation: (a) your username and your private password required in order to provide you with the ability to use features of the applicable Site and (b) profiles created by you to store contact information about yourself and your company (e.g., name, e-mail address, phone number, address, etc.). We use your information to enable you to use the Site and to ensure compliance with our Terms of Service and applicable laws (e.g., intellectual property laws). We work to process and maintain accurately the information that you share with us and will use commercially reasonable efforts to allow you the ability to change or modify your user information in order to enhance your ability to use our Site(s).
The information you provide is collected by us and may be disclosed in aggregate to third parties. We also may use this information internally to conduct benchmark analysis of industry-based results pertaining to certain marketing campaigns. This aggregate information cannot be used to personally identify you, your business, your clients or your computer.
“Cookies” may be placed on your browser if your browser preferences allow it. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on our Sites.
We have implemented or outsourced the implementation of appropriate security policies, rules and technical measures to protect against the loss, misuse and alteration of the information under our control. However, please note that although we take appropriate technical and organizational measures to safeguard the personal data that you provide to us, no transmission over the Internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer over the Internet to us.
Users who reside in California can prevent future disclosures for direct marketing purposes of his or her personally identifiable information, at no charge, by exercising his or her “opt out” rights by using the “opt out” procedures described below:
1. You can send email to: firstname.lastname@example.org, or
2. You can send mail to the following postal address:
c/o Data Security Officer
2280 Green St #304
San Francisco, CA 94123